The College-University Piano Loan Program is based on the idea of loaning a number of pianos to the music department of colleges or universities at little or no cost to the institution involved in return for the opportunity to stage a piano sale on the the college campus. Advertisements for the sale give the impression that the university or college is selling the pianos advertised. Generally, the ad is worded to read, “Delivery and financing handled by (name) Piano and Organ.” The point here is the public is often led to believe that they are helping to support the college by purchasing these pianos directly from the college itself, when this is not the case. Many of these ads include, “New and used pianos by Steinway, Baldwin, Young Chang, Kawai, Yamaha, etc.” In reality, they have new pianos by one or two manufacturers and only offer used pianos of the other manufacturers. Ads for many of these sales state, or at least imply, that the pianos offered for at least imply, that the pianos offered for the sales have been used by the college in their music program and therefore, will be sold at substantially reduced prices. Actually, only a small number of pianos are loaned to the college, while a great majority are new showrooms and the pianos are represented as university used pianos, when in reality, they are brand new pianos and in most cases, are definitely not sold at bargain prices. In most cases, pianos that were never used by the school are moved into the college for the sale. Spokespersons for several of the music departments of colleges and universities involved in piano sales in the Southeastern Wisconsin market readily admit that not all of the pianos being offered in conjunction with their school name were actually used by their music students and that additional pianos never used by their school are moved in for the sale. They maintain that the program is beneficial to the school in that companies loan the school new pianos for a year, then sell the pianos along with others and give the school new pianos for a year, then sell the pianos along with others and give the school new pianos for the following year. As one head of a music department said, “It’s a good deal for the college.” He seemed unconcerned that buyers may be misled by the advertisement over his school name. Wisc Better Business Bureau